INTERNATIONAL BUSINESS COMMUNICATION FOR PROFESSIONALS

INTERNATIONAL BUSINESS COMMUNICATION FOR PROFESSIONALS

PRESENTATION

TEACHER

Ms Tonka Ivanisevic

Bachelor’s degree in English and Psycology
Santa Rosa Junior College (U.S.A.)

Course attended at UC Berkeley

BA Degree in Power Engineering

American Institute
Certificate
“International Business Communication for Professionals”

OBJECTIVE OF THE COURSE

Poor Vocabulary ?  Poor Conclusions ? Poor Decisions ?
 
…the aim of the course is therefore not only to provide students with a GOOD VOCABULARY and COMMUNICATION SKILLS but to MAKE SURE THAT IT IS USED  properly in any situation. After completing this course you can expect to have a good foundation of EB terminologies and confidence  to  interact with colleagues  and clients in any international workplace.

TO WHOM THE COURSE IS ADDRESSED

The program is addressed for working professionals who want to express themselves in English with confidence and ease (Intermediate level)  or improve further the effectiveness and confidence with which they communicate in professional situations (Advanced level)

THE PROGRAM IS OFFERED AT INTERMEDIATE AND ADVANCED LEVEL
 
How does your English match with International Business English?

After attending this  COURSE you will :

- learn how to communicate and behave appropriately in a business environment-
-gain confidence in public speaking and presentations-
- learn common terms and expressions used in Business English-
- Business communication and Socializing : the differences -

INTRODUCTION

What is BUSINESS  ENGLISH ?

Business English is English used for commercial use and it is  a communicative medium in a globalized business scenario, helping non-native speakers of language to communicate with one another.

Business English includes many different areas of knowledge such as :
  • Engineering
  • Purchasing
  • Manufacturing
  • Production
  • Marketing
  • HR
  • IT
  • MarCom
  • Logistics
The rapid breakdown of national barriers over the last decade has resulted in English language skills acquiring a great deal of importance in business circles.
English for Business focuses on English language skills necessary to communicate in an increasingly global business environment. The range of different subject areas included under the  term Business English is wide.


What is generally associated with Business English are the tools that people need to be able to do their jobs well, such as :
  • Writing e-mails and reports
  • Making presentations
  • Negotiations
  • Using the telephone
  • Attending meetings or telephone conferences
  • Receiving visitors
Professional communication is therefore essential for working in an international environment.


How does this happen?
Everyone has different language skill levels.  These differences are greater in non-native English speakers. Quite simply, if you want to communicate in an international environment, you need to learn how to speak to be understood.  In addition you also learn how to speak in a polite way to people from different cultures.

ADMISSION REQUIREMENTS

To be eligible for admission to the course, the following criteria must be met :
  • Have language skills at level B1 (CEFR) for the Intermediate course
  • Have language skills at level B2 (CEFR) for the Advanced course
For a preliminary idea of whether you qualify for the course,  language assessment grids can be used. (See enclosures) The grids describe proficiency levels from A1 (lowest) to C2 (highest).

You need to be confident that you meet the criteria for level B1 or B2 in all of the skill areas.

Needs Analysis is carried out pre-course to assess participants’ language weaknesses and requirements therefore further testing occurs in late September or during the week before the start of the course.  Listening, reading, and writing abilities in English will be tested to make sure the eligibility criteria are all met.

TYPE & LENGTH OF COURSES

Course content is personalized taking into consideration the specific needs associated with the student’s profession within the company.
  • Course objectives are agreed at the start of the course.
  • One -to-one tuition to ensure maximum personal attention for each student from the teacher.
  • 35 ,70 or 105 hour courses are available: the amount of lesson hours per academic year must be chosen depending on needs. Same courses can be offered with INTENSIVE programs (depending on needs)

STRUCTURE OF THE COURSE

Typical skills – Sample schedule

  • Essential Business writing
  • Developing specialised business vocabulary
  • Conducting and contributing to meetings and interviews
  • Giving presentations (see example)
  • Smart negotiations
  • Meetings – Webex – Phone conferences
  • Communication skills
  • Describing data
  • Developing specialised business vocabulary
  • Discussing key business concepts
  • Developing cross-cultural awareness (see example)
  • Communicating effectively on the telephone
  • Corresponding effectively in business (emails, letters and faxes)
  • Writing reports
  • Leadership & Team building
  • Persuasive & strategic speaking
IMPORTANT : choice of topics are flexible to reflect the needs of participants.
 

Example : Giving presentations

The process of preparing presentations can be time consuming, but you need a plan of some kind in order to understand what your objectives are and how you are going to achieve them... What is the purpose of your presentation? What are you trying to achieve? The content of any presentation needs to have a clear structure. This will allow the audience to understand your main themes and leave the presentation feeling that it has been a worthwhile experience... Keep it simple...

Course content :Identifying key issues, planning your presentation, preparing your presentation, delivering your presentation.


Example : Developing cross-cultural awareness

In international business meetings there are bound to be  cultural differences between professionals. Although it cannot always be avoided, the negative effects of cultural differences   can be minimized.


Course content :The Cross-Cultural Communication  course will help students  identify and understand cultural communication differences to prepare for achieving better communication in a multicultural environment, careful and effective planning and organization prior to meetings.

EVALUATION

A final  test is given to students at the end of a course of study and a certificate will be issued upon completion.
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WINDSOR Business Centre
Integrated Language & Business Solutions

Via Molino delle Lime, 4/F
10064 PINEROLO (TO) Italy
tel +39 0121.79.55.55

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